The SOM ambassador program established in 2020 and the aim is to connect, integrate, and influence the Chinese and foreign photography, promote the exchange and development of Chinese and Western photographers, industries, and cultures, with the concept of “bringing in” and “guiding out”, as well as adhering to the development principle of “mutual assistance, sharing, and public welfare for a mutually beneficial results”.
The ambassador are appointed to individual photographer who has significant achievement in photography, or the representative from the photographic organization.
On November 8, 2019 the Lishui Photography Festival was held in Lishui China, hosted 837 photo exhibitions, displayed more than 10,000 photos and held over 30 photography activities during the event.
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